01Design around patient decisions
Make the service list, clinic details, opening information, appointment options and essential trust content easy to locate. Use a coherent visual system that reinforces the practice brand.
Prioritise task completion over heavy animations and decorative UI.02Protect technical SEO foundations
Plan URL architecture, metadata, accessible navigation, images, internal links, redirects and sitemaps during the build—not as a patch at the end.
Preserve existing useful URLs and track migration changes.03Improve forms and appointment paths
Use short, clearly labelled forms, click-to-call links, accessible buttons and helpful confirmation states. Test at real mobile and desktop widths.
Avoid capturing treatment or health details in an ordinary marketing form unless appropriately designed.