01Google Business Profile quality
Check that the practice name, address, categories, opening times, services, website links and appointment routes are correct. Keep information aligned with the website and major local references.
Separate a primary practice location from multiple branches where applicable.02Useful local landing pages
A London page and a Bristol page should not be the same article with the place name changed. Show what that particular location offers and guide patients to the correct practice contact details.
Avoid doorway-style location pages with no distinct value.03Local trust and enquiry measurement
Reviews, patient questions, accessibility, directions and response times influence whether searchers take the next step. Track calls and enquiry quality, not just Maps impressions.
Use a transparent review process; never fabricate or purchase patient feedback.