01Define the entity and its relationships
Keep brand name, services, locations, staff claims and ownership statements consistent across authoritative profiles and pages.
Correct inaccurate external references rather than manufacturing artificial citations.02Build information worth referencing
Create practical resources, grounded comparisons, clear process explanations and verifiable claims that meet real information needs.
Add original examples only where the business has evidence and permission.03Measure carefully
Compare sampled AI answers, citations and traffic referrals while acknowledging that results vary by prompt, time and user context.
Separate mention share from direct enquiries.