01Technical and indexability checks
Review crawl access, indexation intent, canonical signals, mobile layout, internal links, page loading behaviour and important templates. Distinguish confirmed errors from hypotheses.
Put high-impact blockers ahead of cosmetic score chasing.02Treatment, local and competitor coverage
Compare your existing pages with the questions patients ask about key treatments, pricing factors, suitability and nearby providers. Highlight content overlap and missing task coverage.
Prioritise demand clusters without treating keyword-tool estimates as proven revenue.03Commercial and conversion checks
Inspect appointment CTAs, mobile navigation, contact form friction, telephone links, trust information and measurement. Each recommended fix should have a rationale and an owner.
Provide a prioritised roadmap separating required from optional work.